How Vahe Markets Your Listing
With the real estate market in a state of perpetual change, sellers need an experienced professional on their side to help navigate the often-overwhelming process of marketing their property, staging their home, and negotiating with other brokers and potential buyers. Vahe Zargarian works hard to sell homes fast by performing a custom comparable marketing analysis, increasing a house’s exposure through both cutting-edge and traditional marketing methods, and more!
A comparative market analysis (CMA) is an evaluation of similar, recently-sold homes in your area. By knowing up-to-the-minute market trends, Vahe can establish the current market value of your home and help you decide on an appropriate list price. In addition to your home’s value, a CMA should include how long it takes homes in your area to sell and their sale price in relation to their list price.
Because Vahe is an official Keller Williams Realtor, his clients benefit from an extensive network of knowledgeable real estate professionals and vendors like professional photographers, designers, landscapers, home inspectors, home appraisers, and more. Client properties also received increased exposure on Keller Williams websites, affiliate listing directories (MLS), and other Realtor websites.
One of the most effective ways to market your home is through high quality, professional color photos and videos. These materials can be displayed digitally on MLS listing, personal websites, and emails, or on print material like flyers, brochures, and “Just Listed” postcards. Vahe’s photographers and videographers know how to use proper lighting, staging, and angles to make your home look fabulous.
Don’t listen to the naysayers; print advertising (in conjunction with digital marketing, of course) is still a great way to generate buzz about your home! For every listed property, Vahe sends out thousands of professionally-printed “Just Listed” postcards to area residents—these postcards display your home in stunning high-resolution photos and include all pertinent information about your property.
Digital marketing is the most powerful way to increase your home’s exposure to potential buyers. Using your home’s Multiple Listing Services (MLS), Vahe will populate hundreds of public real estate websites like Redfin.com, RealEstate.com, Trulia.com, and Zillow.com with photos and detailed information about your property.
Having an optimized, mobile-responsive website will help set your listing apart and make it easy for buyers to access your house’s photos, specifications, and contact information while on the go. A custom website also helps sellers capture leads directly, thus increasing the likelihood that your home will be sold quickly.
While digital and print marketing are fantastic ways to entice potential home buyers, nothing beats a traditional open house to attract serious, ready-to-purchase customers. Vahe will organize all aspects of your open house(s), including marketing, staging, and offering advice on how to improve the salability of your home.
While a professionally “For Sale” sign won’t sell your home on its own, an attractive, well-placed sign will alert area residents that your home is on the market and generate valuable word-of-mouth advertising. Should you elect to market your home with a “For Sale” sign, Vahe will design a custom sign at no cost to you.
Using a dynamic, responsive email marketing service, Vahe will target thousands of real estate agents, brokers, business partners with “email blasts” announcing your listing, informing interested parties about your home’s open house dates, and more. Emails are always be professional and sharp, never spammy or unattractive.